Latest Click Thru Rate Improvement from 0.9% to 13.4% consistently over 2 months
How Our Adwords Optimisation Works
Statistically your Ad is more likely to be clicked on if it contains the keywords the user search for in exactly the same order as they were typed into google. If they are displayed in your Advert in a way that makes an arrow that points to the right they are also more likely to be clicked. If you have keywords in your advert that the user actually typed into google, they will appear in bold making them stand out more and appear more relevant to the user - also resulting in more clicks.
Customers do not have time to read every advert on a page, they generally click on the ad based on how it subliminally catches their eye. There are many other ways of micro managing/designing your advert(which have been implemented) to get it clicked, however these are beyond the scope of this fact sheet.
Download The Following as a PDF Document.
